How good do you feel when you’re wearing that designer dress? Or you’re looking well-heeled in those well-named shoes? Or that prestigious suit? Not only do you feel good but you look a million dollars. Why? Because of people’s perception. You know what they’re thinking about you. And it’s all good. You’re assured of this because of the positive connections they make with those special labels and designer brands.
Research shows that wearing Designer labels changes the behaviour of others towards you.
Think quality. Think well-made. Think unique, dynamic, eye-catching, awesome! These are the words that immediately come to mind when associated with items specially designed by professionals. Research shows that wearing such clothes even changes the way people react to you: more co-operation from others, job recommendations and even the ability to collect more money when soliciting for charity.
Think of the impact on your business – this is how your brand, product or service could be perceived when you allow the experts to look after the creative promotion of what you do.
But like with all ‘designer’ items, we all wonder if it’s worth the extra expense.
What are your options?
Of course, we can all have a go at designing some artwork. Some of us are extremely creative, can think outside the box and know exactly what our customers need. PowerPoint is a great design tool and we use it all the time. But strictly speaking whilst PP is a quick and easy way to organise ideas and information and can encourage the creation of presentations that lack substance, its focus is on the medium and not on the message meaning its power to promote businesses dynamically with snappy design and layout for print is strictly limited.
Why leave it to the experts?
Hiring a professional graphic designer to create your artwork can save you money in the long run. How many of us really understand how to prepare a graphic for the printer? Are we familiar with jargon like ‘cropping’ and ‘bleed’? Are the images used of sufficient resolution? (See our website’s Useful Guides for advice). How big is A2?
This is where our professional design team, led by Phil, really comes into its own. What if we design our own promotional content only to discover it’s not suitable or ready for print? All the money we saved on our DIY version would be wasted on revising or reprinting the material.
Phil uses high powered Macs with specialist software like InDesign to create stunning visuals
A good graphic designer knows exactly what to do as he does this all day, every day. He will focus his artistic skills on your vision for your product or service and will ensure the right messages are conveyed to the right people in the most professional and impressive way. It’s easy!
What are the benefits?
- The money you spend is an investment in your brand and reputation. First impressions last.
- Save yourself money – with Rollerbanners Design Service it’s a no brainer with design fees pegged at a meagre £15 for in-house design.
- It saves you time, that precious commodity that seems so scarce in the workplace. You’ll actually be able to clear your e-mail!
- You deal with a real person, not an abstract gadget that does not understand your business aspirations. They will use their expertise to create quality graphics that get you recognised.
- It’s convenient, which means less stress and pressure. Let someone else take the strain for once.
How to brief
- Select your product
- Decide what you want the prospect or customer to do after they’ve read your content – this is a call to action.
- Look at examples on the site to determine how much content you need.
- Remember, the area at the bottom of the banner is by peoples’ feet so avoid placing important information down too low.
- Research – take note of the designs that catch your eye. Why are they striking? What do they tell you? Share examples with your designer
- Focus – should be on your target market/selected client. Why do they need to do what you say? How will they personally benefit?
- Consistency – the font, colours and style of wording you use should immediately identify your business.
- Design – less is more. Keep the layout clean and simple. Wording should be persuasive, yet concise. A good banner will often have a striking headline, single strong image and a ‘call to action’ at the bottom
- Encouragement- give people an incentive to respond. E.g. special offers, coupons.
- Step back and await your proof!
To find out more about Rollerbanners Design Service, browse our website, chat online or call or email Phil on 02380 700111. Phil will be happy to offer advice on any design brief or printing query you may have.