How To Market Your Small Business Effectively
Do you own a small business? Are you struggling to gain engagement and market your products or services? Follow our 7 cost effective advertising techniques to market your small business as effectively as possible.
1. Create a strong digital presence
With the rise of the digital over the Covid 19 pandemic, it’s important now more than ever to have a strong online presence to effectively market. Ensure you have a strong, user-friendly website and consider investing in some Google Ads to promote your business. How much does it cost to advertise your business online? Well, thankfully you’re in control. Set your budget and create a controlled spend.
Customer to potential customer recommendations are still very pertinent – yet now it’s more likely to be link-of-Facebook than word-of-mouth! As such, it’s essential to offer an accessible and entertaining social media presence, Facebook, Twitter, Instagram, TikTok, Youtube, LinkedIn – the list goes on. Posting on social media increases brand awareness and identity, and offers that all-important shareability factor.
2. Offer giveaways
One of the best ways to establish a good online following and to market your product is to offer giveaways. Offer free samples or trials of your product, service or subscription. Large scale companies like Amazon enjoy great success with their Prime trials; consider doing the same. Once a customer has experience the quality or product of your service, they are more likely to make purchases.
3. Create an elevator pitch
As a small business, you’ve got to be prepared to network anywhere and everywhere! You’ll never know when you run into someone who may be interested in your services or product. As such, make sure you have a snappy 1 minute elevator pitch prepared and memorised, so you can whip it out whenever it’s needed.
4. Marketing materials
It’s important to make sure your promotional marketing materials are up to scratch. Create eye-catching branding and artwork to display on signage, outdoor banners and versatile roller banners to promote your business and products.
It’s also worth thinking outside the box and creating some unusual marketing materials, on top of more traditional methods. Creating branded calendars, coasters, keyrings etc. can be a great way of keeping your brand at the forefront of customer’s minds in their own home. A popular choice is a custom bottle opener- something people will use and look at frequently. Include your contact details and stay ever-present!
5. Aim local
Work within your local community to see a rise in your profits. Get involved with local charities and initiate collaborations with other local companies that can complement your product. For example, if you’re a small bakery and you know another business that plans weddings – you two could be a match made in heaven!
Similarly, you can cross-promote with local businesses. Ask to leave your flyers in their store in exchange for a vice versa arrangement. Speak to local museums, sporting stadia, art galleries etc. about displaying a roller banner for your product or service.
6. Build relationships
It’s not all about finding new customers; you have to make sure your existing customers feel valued. Existing customers are more likely to make repeat purchases, so it’s worth investing in them. Offer loyal customers discount codes, free gifts and personalised newsletters, to keep them up to date with your company news.
7. Referrals and recommendations
Create a referral scheme whereby your existing customers can receive a discount code or money off their next order if they refer a friend to your service or website.
Similarly, work on obtaining legitimate recommendations on Google and Social Media. Make sure your satisfied customers spread the word and encourage others to take a look at what you have to offer!
For help creating branded, eye-catching signage for your small business, simply get in touch today and our friendly team would be delighted to assist.