Fontastic Banners

photo by jeroen den otter on unsplash

fonts for a fabulous roller banner design.

What is the
difference between a pull up, pop up or roll up banner?

It can be
confusing when different names are used to describe the same thing. In this
case a pop up, roll up and a pull up are all roller banners. A roller banner is
a self-standing, retractable banner stand with a printed graphic panel
attached. If this is what you need then our team can help. We have a wide range
of roller banners to suit any budget and top resources to help you design your
own. Let’s first help with templates and our font 101 tips.

How to design
a professional looking roller banner?

Simple, use one
of our
online templates to design your roller banner and
refer to our blog for our
top tips. We also have a
range of use guides about colour, fonts and a
proofing checklist. Don’t forget to add your company
name or logos to the very top, then think about the placement of your headline
and key information.

times new roman by monotype source myfonts

Where do
I get nice fonts for use in my design?

With so many
fonts available to download online, sometimes for free, it can be hard to
select. It’s also easy to get creative and carried away. The key to an
excellent font for an attractive roller banner design is simplicity, for
maximum readability. Your aim is to attract attention from a far. Stick with
well-known classic fonts and don’t be temped to use more that two font types
within your roller banner design.

Not all fonts
are readable at distance. For your roller banner design a serif font like Times
New Roman is a good example. Serif fonts are easy to read. Sans-serif fonts
like Helvetica, Verdana and Century Gothic are also easy readers. These fonts
are not fussy and are clear to read.

century gothic by monotype source myfonts

Then to add a
little fun you may introduce a more creative font as a secondary font. Look for
script or cursive fonts like Lobster Two or Lobster Hand. They give the
impression of replacing handwriting and can add a personal touch. Use
moderately as they can be difficult to read. Italics should also be used
sparingly. Browse
Google fonts for a wide range of web and print friendly inspirational

lobster hand by brian magner source myfonts

How big
should my headline font be when designing my roller banner?

Big, but not too
big. Your attention grabbing headline should be readable from a distance. Your
secondary information should be readable from a few meters. Although you are
going BIG with your font on your roller banner, be sure not the fill all of the
available space. Make sure that the text has space to breath. Space actually
complements your text and makes it stand out. Text that is too large, or fills
the space, on your banner can actually be hard to read from a distance or close

Remember, you
don’t have to put all the information on your roller banner. Instead call out
how further information can be found. For example add a telephone number and a
website to your roller banner design.

What font
point size should I use?

Consider varying
the size of your font. For example your title, headline or main message should
be bold and larger than contact details and additional information. For example
use 200pt for headline, 125pt for sub-heading, 100pt for addition less
important text.

For slogans use
170pt and for low priority additional text you could uses 60pt. If you
find yourself making your font smaller to fit in more text, then your text
needs to be redrafted and cut down!

How do I
arrange my text when designing a roller banner?

Text should be
arranged left to right and from the top of your banner going downwards. Your
headline should be at eye level when standing and the bottom third should
ideally be free from text altogether, as this area is too low for someone to
read without squatting down.

What is

Leading is the
spacing between the lines of text. Text is more inviting to read if your eyes
are able to rest. We would suggest you use spacing size that is two points
higher than your font size. For example, if your font size in your roller
banner design is 28pt, then you should have a leading of 30pt to ensure maximum

Where can I
find royalty free Imagery for use in my design?

Adding an image
and/or a background colour to your roller banner design can enhance the overall
look and attractiveness of your pop up banner. Remember readability is key, use
white space and don’t put coloured text onto a coloured background. Dark text on
a dark background is a no-no. If in doubt use white space around your text and
avoid placing anything behind it. When looking for imagery be sure to check the
usage licensing details. Some sites offer free imagery as long as you credit
the image.

Popular imagery
sites are:


Getty Images




Am I ready to
print my roller banner?

We want to
deliver the highest quality roller banner to your doorstep. To achieve the best
quality printing requires high quality artwork. Check out our
FAQ’s page for more tips and use our artwork checklist to make sure your artwork is set to the correct size and to the
correct specifications.

Should I
embed fonts when sending my roller banner artwork to the printer?

Yes. All fonts
should be embedded (select embed fonts in distiller options) or converted to

Will you
check my spelling before you print?

No. Make sure
you double check your grammar and spelling before sending your roller banner
artwork to us for printing. Sometimes when focusing on fonts and layout it is
easy to forget spelling. Make sure you double check spelling, grammar
and numbers. For example check the contact telephone number provided on your
roller banner design is correct.

Top Tips

  1. Use large text and short
  2. Headlines and key
    information should be readable from a distance
  3. Place headlines at eye
  4. Select serif or
    sans-serif fonts for maximum readability
  5. Use an image
  6. Leave the bottom third
    free from important text
  7. Leading should be two
    points higher than your font size
  8. Embed fonts
  9. Double check spelling
    and grammar
  10. Create and send a high
    res PDF to us!


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