Even if you have the best-looking and most well-made roller banner on the planet, it still won’t be as effective if it is placed in a poor location. The location definitely makes a big difference for your roller banner, so you need to maximise where it will be placed and choose the area wisely. But what should you consider? Here’s your ultimate guide to choosing the best location for your roller or pop up banner.
Where your customers go
If you are planning to place your roller banner in your shop or business premises, bear this in mind: it is crucial to place it where your customers will go. Your customers need to see your roller banner, and this is where a bit of research and know-how can come in handy. For instance, did you know that when individuals enter a shop or business space, they first look at or turn to their right? It’s important to remember this tiny but relevant detail if you want your roller banner to get noticed.
Another thing: if you are planning to use your roller banner for a specific purpose, such as a sale or promotion, then it would be a good idea to place it where you would like your customers to go. If you are having a sale on belts, then place your roller banner next to or near those belts on sale.
You could also go a step further by constantly observing your customers and trying to see a pattern in their behaviour. Where do they tend to gravitate towards? What do their eyes notice? Even if you already have a more obvious location in mind, it pays to pay attention to your customers and see your shop or establishment through their eyes.
Don’t neglect the obvious locations
Of course, even though a bit of psychology on your customers’ behaviour can have a big effect on your banner’s effectiveness; you still shouldn’t neglect the more obvious locations. One of the most popular locations for any banner is the entrance. Placing your roller banners near the entrance is a good way of promoting something – be it a newly-renovated shop, a new product, a sale or offer, and more.
Another effective location for a roller banner is at a trade show, conference, or exhibition. But when using your roller or roll up banner at one of these events, note that the more people see it, the better. The entrance to a trade show or exhibition is always a good location, but you also have the option to place your roller banner behind your stand or stall (as a background or backdrop) or even at the entrance to a food hall or toilets.