We are inherently good learners. That is the way we live. We acquire knowledge, we apply it, we learn. We learn from the world around us; the natural world and from our fellow humans. When we want to know how to gain a new skill we look to someone or something that can already do it well.
For those who are naturally more logical and methodical (‘left brained’) designing ingenious and motivational advertisement copy for print may be more challenging than for those who are more creative, (right-brained’). Whatever strengths or weaknesses we may possess we could all do with a bit of assistance now and again, with this in mind, we’ve compiled a selection of models to give you inspiration.
WHAT INFORMATION DO YOU NEED FOR AN AD?
Have in mind your objective in preparing your advertising print; is it to create customer awareness, promote a specific product, highlight a service or to draw attention to a promotion you are running?
Once this is clear you can more easily identify your target customer, or the audience who are most likely to respond to the ad and take up the offer. How old are they? Which gender? Where do they live, hang out or spend a lot of their time?
With a specific group of people in mind you can describe the kind of relationship they will have with your product or service. When are they likely to use it? How often? Are they already familiar with the benefits or do you need to highlight these for them? It’s useful to brainstorm a list of words connected with the customers, the product/service and what connects them and to use this as a resource pool when designing your ad for print.
WHAT ARE YOUR PRINT AD OPTIONS?
Choose from sales brochures, coupons, flyers, business cards, bill board and banner displays. Which print option will be most effective for your promotion? If you plan to distribute as many ads as possible directly to people flyers and leaflets would be appropriate as low-cost options. Sales brochures enable you to home in precisely on a small group of potential customers providing them with a lot of detail. Whilst poster, billboard and banner displays reach a very large group with general information.
WHAT TO INCLUDE IN YOUR AD?
When you come to put your ad together there are several elements to bear in mind:
- Copy (written material)
- Graphics (images, photography, logos)
- Company Details
Your ad should always have a focal point which could be the heading or an image which naturally draws the eye to it. The colour chosen will enable it to stand out and catch attention whilst the use of white space gives the ad a sense of order and makes it easier to read. Copy, or written text needs to be kept at a minimum but make the point clearly and only one quality image or illustration needs to be included.
HOW TO COME UP WITH AN INSPIRING DESIGN?
Learn from the best and pick up on what really works when it comes to using printed material to advertise to your public. Here are ten of the best, which in our opinion, really work well informing and motivating an audience.
THE PLAY ON WORDS
THE FUNNY ONE
THE CREATIVE ONE
THE CLEVER ONE
THE COLOURFUL ONE
THE PHILOSOPHICAL ONE
THE SIMPLE ONE
THE CONVENTIONAL ONE
THE METAPHORICAL ONE
THE PERSUASIVE ONE
Hopefully these excellent examples will set you on your way, but if you’re still completely out of ideas why not contact our talented and creative Design Team who will be more than happy to take the reigns and produce something amazing for your advertising campaign?