The capital plays host to many an exhibition throughout the year offering some of the best facilities and venues in the country. This autumn the event calendar is full, with something for almost every industry sector to promote their brand and meet the customers.
Choosing just which exhibition or trade show is best for your business is a tough call. How can you assess which one will be most effective in growing your company? What events are scheduled for the coming months and how can you prepare for the show?
What events are planned in London for autumn 2019 and which one will suit your business?
Hair & Beauty Sector
Olympia Beauty 2019
Where? Olympia, London W14
When? 29th & 30th September
Who will be there? Professionals and students in the beauty industry.
500 brands and 80 new brand launches
Description Autumn’s biggest beauty event for professionals. Products, services and innovation for the salon, spa and beauty sectors featuring nine education rooms, masterclasses, training days, workshops, seminars, lectures and product launches. Host of four international competitions, Nailympia London, Brush Wars, The Lash Games and National Massage Championship.
Visitors? 19,817 over two days (2018)
How many years? 15 years
Business & Commerce
The Business Show
Where? ExCel, London E16
When? 27th & 28th November
Who will be there? SME’s (small to medium enterprises), small or start up ventures looking to take their business to the next level.
350 suppliers, 200 speakers, 125 masterclasses
Description This show includes everything that’s needed to start up or run a successful smaller business with advice on finance, entrepreneurship, legal services, and marketing. Many opportunities to grow your network.
Visitors? 26,000 (2018)
How many years? 42 years
The Hospitality Sector
The Independent Hotel Show 2019
Where? Olympia, London W14
When? 15th & 16th October
Who will be there? Companies with a focus on luxury, boutique and independent hotels and their associated products & services.
Description One of the top trade shows in London for the hotel sector providing inspiration and ideas for design, technology, wellness, and sustainability, as well as financial, business and legal guidance.
How many years? 7 years
Baby and Child sector
The Baby Show
Where? Olympia, London W14, ExCel, London, NEC Birmingham
When? 18th – 20th October
Who will be there? Suppliers of baby merchandise, products and innovations, experts in parenting and raising babies, established baby brands.
Description The UK’s largest event for parents-to-be, new parents, grandparents, babies and toddlers. A unique family friendly event offering boutique shopping, discounted products and advice from a long line-up of baby experts on subjects such as breastfeeding, weaning, first aid and sleep.
Visitors? 70,000 (total at 3 locations)
How many years? 17 years
Art & Design Sector
The London Design Fair
Where? Old Truman Brewery, East London
When? 19th – 22nd September
Who will be there? Independent designers, interior designers, architects, press stylists and other media, manufacturers, wholesalers and retailers, as well as design interested members of the public.
550 exhibitors from 36 different countries.
Description A four-day trade fair that brings together international designers of products and interiors as part of the London Design Festival. An opportunity to peruse the very latest in furniture, lighting, textiles, materials and conceptual installations from around the world.
Visitors? 29,236 (2018 attendance for all locations)
How many years? 12 years
Food & Catering sector
Street Food Live!
Where? ExCel, London E 16
When? 19th & 20th November
Who will be there? 120 Street food and catering professionals
Description The UK’s only trade show dedicated to street food and convenience catering. Featuring new products to trial, innovative systems, business driving services, masterclasses and 80 seminars.
How many years? 5 years
World Travel Market
Where? ExCel London E16
When? 4th – 6th November
Who will be there? 5,000 companies interested in the global travel trade including airlines, boutique hotels, heritage sites, theme parks, reservation systems and event management companies.
Description Bringing together every travel trade operative from 182 countries under one roof to discuss business, innovations and trends in the travel industry.
How many years? 40 years
If your sector is not listed check out the venue website for upcoming events that may suit your business. For more information on London exhibition venues read the blog ‘Our top pick of London exhibition venues.’
How to choose the right trade show for you
Before you decide upon the best trade show to attend there are several factors to take into consideration:
- Marketing Strategy – Does the show help you to achieve your objective? E.g.; launching a new product; marketing your brand or presenting new technology?
- How successful is the event? – How long has it been running? Who is organising it? Do the organisers run other successful events? What is the general feedback from those who have attended in the past? How many visitors are expected to turn up at the event?
- What other similar events are there? – Are they better attended? Are they cheaper to attend? Is there more floor space for the money? Is the other event booked up?
- Who exactly will be attending? – The best floor spaces are likely to be booked as soon as the previous show ends. Which shows are your competitors attending?
- What type of visitor are the organisers trying to attract? Are they likely to be your customers?
Once you have satisfied these criteria then you can formulate a schedule to enrol, prepare for and attend the event.
What do you need to do next?
- Register your interest online
- Allocate your budget for the event
- Choose and train suitable staff
- Decide on a theme
- Attend the show in advance if possible
- Prepare promotional literature and free gifts
- Organise the booth
- Think about entertaining your visitors
The aim is to make sure that your exhibition stand gets noticed at the event you choose. Roller Banners UK are experts in designing and supplying exhibition display stands, as well as any accessories you would like and are available to give a hand whenever you need it. Peruse the large selection of product collections online and call 02380 700111 for advice on how to put your stand together.
For more details on how to make your trade show presence a success read the blog ‘How to draw more visitors to your exhibition stand.’