Trade shows are becoming the norm for specific industry sectors. Businesses (startups and well-established alike) attend these shows with the express desire to showcase their products to people specifically interested in their line of work and to, hopefully, attract new business. If you are planning to attend a number of trade shows, exhibitions or events, you should consider investing in advertising equipment that can be taken from one trade show to the next – so how do you make your advertising portable? Let’s find out…
Why Attend Trade Shows?
The purpose of a trade show is to show off (to both buyers and suppliers) your company’s products or services that are relevant to a particular industry or sector.
As a company, you may have several objectives in mind when you decide to attend a trade show as an exhibitor:
- You may simply want to sell your goods.
- You may want to make valuable contacts with potential business partners.
- Or, you may want to create greater consumer awareness about your goods or services.
Trade shows are an excellent opportunity to interact with other members of your industry, gain new ideas and, of course, exhibit your products or services to potential customers.
Whatever your objective is in attending a trade show, you are going to need signage. Signage will not only make your exhibition stand an attractive place to visit, but it will help to attract visitors in the first place. However, it’s not just about signage for one show. Your signage will need to be reused time and time again for many shows and exhibitions and events. It would not be very cost-effective to have new signage for every single show, nor would it be very eco-friendly. As such, it’s very important to make your signage portable and reusable.
Make your advertising portable for Trade Shows
But just what type of advertising display is suitable for you and your exhibition stand, whilst remaining portable and eco-friendly? You need to consider the items that you are going to have in the space allocated to you. Chances are you will have a central table or desk that will serve as your focal point, but you may also have a few tables and chairs to sit down and chat with your visitors, as well as a stand holding literature.
Your display may change according to which venue you are in, so it is best to have advertising signage that can standalone, i.e. not be attached to a particular item of furniture. If you plan to have a significant desk or tabletop space, you may think desktop signage is a good option. These can include A4 and A3 desktop roller banners or strut cards. Desktop roller banners, by their very nature, are more robust and long lasting, and should therefore be considered for graphics and text that will not change that often. On the other hand, strut cards are a far cheaper alternative when you want to advertise a short-term offer or make a time-sensitive announcement. Both of these types of signage are extremely portable and can be used in a variety of environments.
If your company produces a lot of goods, or even offers a wide variety of services, you may have a great deal of printed literature, such as brochures or leaflets. These will obviously need to be displayed, not only to show them off to their best effect, but also to encourage people to come in and browse and take them away with them. A literature stand should, therefore, be considered a must. If your space is limited, you could consider a literature rack as an alternative. These two can be used in many types of exhibition booths.
Finally, if you’re unsure of your space in different venues, invest in a wide roller banner to provide your stand backdrop. Our premium roller banner can be used time and time again- simply disassemble, store in its handy carry bag, pop over to the next exhibition and erect it again! What better way to make your advertising portable than with a reusable wide roller banner?
Make your advertising portable for events
Remember, it’s not just trade shows that require portable, easy to set up advertising! If you are displaying at a fete or fair, or at a festival or event, it’s crucial to provide portable, eye-catching advertising. Alongside your roller banners, desktop banners and strut cards, consider investing in some portable event flags to really draw the eye.
Portable advertising is eco-friendly advertising
Portable advertising is great for your business – it allows you to save money, and reuse your marketing materials time and time again. This gives you a great ROI. However, it’s also great for the environment.
Nowadays, many customers are putting their buying power into eco-friendly companies, so it’s really important to be eco-conscious. By choosing portable materials that you can reuse time and time again, you are creating reusable advertising, limiting your landfill contribution. And, by investing in slightly more expensive products that have superior quality and durability, you can reuse your materials for years to come! Plus, don’t forget that any ‘one-off’ literature (flyers, leaflets etc.) can be recycled after use, helping you to keep your environmental impact low.
Invest in some quality portable advertising displays to make your marketing budget go further and increase your impact at exhibitions. Should you need any assistance with your portable products, don’t hesitate to get in touch with our friendly team.