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How to Create Impactful Roller Banner LogosYour Best Roller Banner Logos

If you’re planning to invest in your first pull up banner, making a big impression is crucial. Strong design matters, especially at trade shows or events where many banners compete for attention. If this is your first experience with large-scale design, it’s essential to understand the process before producing your banner. Simply scaling up your existing logo may not yield the best results. Here are some tips for creating strong roller banner logos.

roller banner logos

Technical Scaling Issues

One common issue when scaling up company logos and artwork is that they often weren’t designed for large formats. Many logos are created for letterheads or websites and may look scrappy when enlarged. The solution is to reproduce your logo using scalable vector graphics (SVG). Several software options can help you with this, and it’s easier to master than you might think. However, if you need a larger logo quickly, consider hiring a professional.

Suiting the Shape

Even if you’ve resolved technical scaling issues, your logo will still appear differently on a roller banner due to the banner’s unique shape. Roller banners are typically narrower than other mediums where logos are used. This difference affects how your logo draws the eye and its overall balance. You may need to redesign your logo to fit the available space properly.

A popular approach is to scale your logo to around 60% of the roller banner’s width, leaving about four inches of ‘whitespace’ (or your chosen background color) at the top. This method makes your logo stand out more effectively than simply enlarging it to fill the space.

Colour Changes

When scaling up a logo, its colors can create a different impression. This is particularly true for colors other than primary ones. Pastels, for example, may look faded and washed out when enlarged. To maintain the desired effect, you may need to darken your color scheme slightly or add a subtle gradient, with the darker shade on the left.

Conclusion

Scaling up is more challenging than it seems, but with the right approach, your roller banner logos can look fantastic and make a significant impact.

Should you need some assistance creating your strong roller banner logos, our friendly team would be delighted to help; simply get in touch today!

Written by Joanne Serellis

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