Roller banners & your business in 2023

With a new year on the horizon, and a cost-of-living crisis looming, we are all looking at cost effective ways to promote our businesses. As we segway more and more into a digital world, you might be wondering how conventional print items, like roller banners, can help your business in the digital age. Well, roller banners are timeless promotional and advertising tools that have a whole host of helpful uses. So let’s talk about roller banners & your business in 2023.

6 ways that roller banners can help your business in 2023…

Read on for 6 helpful ways that your stand up banners can help your business flourish in the new year!

1. Seamlessly mixing print with digital

The digital is inescapable – with customers googling your company from their smartphones as soon as they hear about you, it is necessary to have an online presence. However, that doesn’t mean ditching tried and tested promotional materials. Moreover, it just means making them work harder for you!

Make your custom printed roller banners work for your company by including prominent QR codes. This way visitors can scan their phones and immediately call up your website, social media pages, online competition, online discount code, review forum… or anything else you might wish them to see! Learn more in our blog How To Integrate Physical and Digital Marketing. 

2. Cost effective promotion and advertising at trade shows

Roller banners are certainly cost effective. Premium and exclusive models can be used time and time again, giving you fantastic ROI. Use them year after year at trade shows, exhibitions and events. Trade show roller banners are an expected staple at exhibitions – so make sure yours stands out and includes a QR code for ease of POS, company research or social media stalking! 

3. In store promotion and communication

Got a new offer in store? Launching a new product? Promoting a sale? Communicate these messages easily and cheaply to customers with cost effective roller banners. Simply place in the foyer and throughout the store for simple, clear, reusable communication. 

Similarly, you can design festive roller banners (ensure they are premium or exclusive so can be reused time and time again – the budget models are designed for occasional or one-off use). Store them safely (take a look at our blog How To Protect Roller Banners From Damage) and bring them out every festive season – design ‘Happy Christmas’ roller banners with arrows to the festive aisle. Create a Valentine’s pull up banner and promote your Valentine’s Day sale. Design an easter roller banner with lots of chocolate eggs, display a Happy New Year pop up banner for 2023… the list goes on! All can be reused year after year, keeping costs down but eye-catchability high. 

4. Roller banners for open days, Freshers Fairs, school events

Printed roller banners aren’t just for trade shows and retail settings – roller banners can help your business by promoting any event imaginable. Use them to cost-effectively promote open days, freshers’ fairs, school sports days, school events… whatever you want! And the best part is, you can store them safely and reuse them time and time again – helping to keep your advertising budget down! 

5. Work from home green screen roller banners

It’s 2022, and hybrid working and WFH is on the rise. During Covid, a lot of us ended up working from home efficiently, and it led to a substantial increase in people working (at least partly) out of the office. In fact, according to statistics, a whopping 26 percent of the UK population were planning on working at least partly remotely after lockdown. This would be an increase from 1.54 million people (before Covid) to 23.9 million people (source: finder.com)! That’s a lot of people working from home! 

Subsequently, we’ve found a huge rise in the number of green screen roller banners being purchased. A green screen roller banner allows the WFH employee to conduct business calls with a professional backdrop – even that of your logo or branding. Alternatively, design a roller banner with your company logo prominently displayed and distribute to your working from home staff. That way they can simply pull up the banner and have a professional branded backdrop on client and staff calls. 

6. Covid health and safety 

Although we are almost back to normal, businesses are now taking extra precautions to keep staff and customers safe. We’re all much more conscious of viral transmission and we want to keep that to a minimum. During the pandemic, roller banners were often implemented as a way to help maintain social distancing. The banners are portable and can be easily cleaned, so clear roller banners can be efficiently used as temporary barriers and sneeze guards to protect staff and customers alike, as well as ensuring a 2m space between patrons. Use them in conjunction with floor stickers to keep an orderly and distanced queue. 

So there you have it – 6 ways roller banners can help your business going into the new year! To see if roller banners & your business in 2023 are a good fit, order now!