All Things Bright and Beautiful: How to Use Colour to Create a Better Banner.
You know your banner must be bright and bold but did you know that its success could depend on your choice between electric blue and playful orange? Colours matter more than you think. The colours on your banner are so powerful they can even influence your customers. Many people (even designers) miss a trick and choose their favourite colours rather than focus on how colour helps sell, tell a story, and inspire.
Colour psychology states that every colour affects mood, creates a reaction, and shows emotion in a different way. The colours you use on your banner help to influence how people read your message and perceive your brand. The important part of the process of communication is perception. It’s all about how the observer of your banner will take in your message. Here we discuss the importance of the right colours for your banner – which colours you should use, and which ones to avoid so that your banner design is most effective.
Think how you feel when you see an advertisement bathed in earthy greens, cool blues and soft white shades. Do you feel angry and ready to take action? Probably not. You are
more likely to feel like taking a deep breath and relaxing. People make an initial judgement of a person or message within 90 seconds of looking at it, according to the Institute for Colour Research, and a massive 62 percent to 90 percent of the reaction is caused by colour.
While different shades will affect different people in different ways, according to their background or personality, some colour effects are true across the board.
Remember, however, that it’s not just about the colours themselves – various shades of the same colour could have a very different impact, and it’s proven that certain colours
or shades don’t go well when they are combined in contrasting designs. It’s a matter of taste, yes, but you should remember most of all that it’s a matter of consumer preference. Do your research and see what your audience appreciates. Then you will be using colour to create the ideal banner for your needs.
Image attributed to – designed by freepik
Roller Banners UK,
Stanton Road Ind. Est,
Southampton SO15 4HU
Tel: 023 8070 0111
Email: info@rollerbannersuk.co.uk
Copyright © 2024 Roller Banners UK